Spidey Tracker // Varun Puri

Friendly
Neighbourhood
Marketer

A decade of brand and community growth across esports, gaming, iGaming and consumer tech, from New Delhi to London. Esports, Gaming & Tech | AI/ML-Trained.

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Chapter One

Origin Story

A global marketing leader with a decade of experience building brand and community growth across esports, gaming, iGaming, consumer technology, and entertainment, spanning India, the Netherlands, Singapore, and the United Kingdom. Progressed from community marketing to Head of Global Marketing, building marketing functions from the ground up, securing partnerships with global brands including NVIDIA, Epic Games, NZXT, and ZOTAC, and most recently leading marketing for the Will Smith-led web series Pole to Pole. Complements this track record with formal training in AI, Machine Learning, and data-driven decision-making.

Based on the road: India → Netherlands → Singapore → United Kingdom.

Certifications

  • Justice, HarvardX (edX)
  • Google Analytics (GA4) Certification
  • Google Ads Certification
  • Generative AI for Marketing Masterminds
  • Adobe Creative Suite Certification
  • Meta Marketing Science Certification

Case Files

Mission Log

  • Head of Global Marketing

    July 2025 - January 2026

    Fair Sky Partners · Remote (India) · London, UK HQ

    • Directed global marketing strategy across a multi-brand iGaming portfolio of 3 brands, SlotStars (Spain, UK), KnightSlots (Canada), and Casino&Friends (Scandinavia), spanning 4 international markets
    • Tailored market-specific campaigns across 4 countries, adapting brand and acquisition strategy to regional regulatory and cultural contexts, driving a 30% increase in regional engagement and sign-ups
    • Oversaw marketing operations across multiple international teams, coordinating execution across 4 markets to ensure consistent brand delivery at scale

  • Marketing Manager

    February 2024 - July 2025

    ZOTAC Technology Ltd. · Remote (India) · Singapore HQ

    • Spearheaded social media strategy that drove a 140% increase in organic engagement over a 90-day campaign period
    • Forged partnerships with global teams and ecosystem brands, boosting cross-promotional reach by 60%
    • Developed new event IP formats, increasing user participation and brand visibility by 35%

  • Chief Marketing Officer (promoted from Marketing Manager)

    May 2020 - February 2024

    White Shadows · Remote (India) · Amsterdam, Netherlands HQ

    • Steered overall marketing strategy and brand partnerships across the organization's esports portfolio, expanding the brand roster to include NVIDIA and Epic Games, and producing 3 Fortnite tournaments that drew a cumulative viewership in the thousands
    • Built competitive gaming talent programs, including the region's top-3 men's Valorant roster and the region's first-ever women's Valorant roster, while scaling Facebook Gaming and Garena programs to a combined 500,000+ followers
    • Established brand collaborations spanning SilverStone, Funko Pops, and INNO3D (65% Discord growth in 3 months), orchestrated NZXT's #SaturdayNightGamer and #NZXTSuperheroes campaigns, and coordinated premier esports tournaments (ESL, Dreamhack, Rise of Legion) reaching a combined audience of 20,000+

  • Brand & Community Marketing Lead

    October 2017 - April 2020

    NVIDIA GamerConnect · New Delhi, India

    • Served as Gaming Ambassador for Dell Alienware and Lenovo Legion, driving 700+ customer interactions per in-store activation, the highest across the program
    • Headed Community Marketing for NVIDIA GamerConnect, organizing online and offline events in collaboration with major gaming and hardware brands, reaching 2,000+ attendees
    • Organized multi-brand event activities across 5+ brand partnerships, spanning retail activations, community engagement, and cross-brand promotions

Side Quest

  • Marketing Lead (Independent Project)

    February 2026 - August 2026

    Pole to Pole - Web Series · Independent

    • Led marketing activities for Pole to Pole, a web series starring Will Smith, coordinating promotional strategy and campaign execution around the show's release
    • Executed digital and social media promotion, growing pre-release social engagement by 25%+ to build buzz ahead of the show's launch

  • International Protégé (Internship)

    April 2017 - September 2017

    Mobiuspace · Shenzhen, China

    • Supported influencer partnership efforts with 10+ regional YouTube channels collectively reaching 5M+ subscribers, aiding India-market growth for the Snaptube app
    • Assisted in production of 10+ episodes of the in-app game show "Snaptube Crorepati," including coordination for on-set filming with models and anchors, under managerial guidance

Suit Diagnostics

Superpowers

Tap a hex to activate the power and rack up web-shooter points.

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Level Ups

Training Arc

  1. Arc 03

    Master of Business Administration (MBA), Marketing

    Amity University

  2. Arc 02

    Post Graduate Diploma, Artificial Intelligence & Machine Learning

    National Institute of Technology (NIT) Warangal

  3. Arc 01

    Bachelor's Degree, Business, Management & Marketing

    University of Delhi

When the mask comes off

Off-Duty

  • Running

    Kilometres logged like rooftop sprints; pace over panic.

  • Fitness

    Strength training: the unglamorous part of the origin story.

  • Gaming

    A decade in esports started here, and never really stopped.

  • Fragrances

    Collecting scents; branding you can smell before you see.

Comms Panel

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